Seven in 10 Americans (73%) were more conscious of needing self-care in 2020 — and 69% plan to do more self-care in 2021 than they did in the previous year, according to new research.

The survey of 2,000 general population Americans examined respondents' self-care habits and the possibility of whether they see themselves investing in self-care more in the future.

Results found two-thirds of people (67%) agreed that the personal self-care routines they developed during the pandemic have become a permanent part of their daily life.

When asked which activities they consider self-care, 47% said at-home spa rituals were their go-to — as revealed by the survey, which was commissioned by wellness software company Vagaro and conducted by OnePoll.

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Other well-received activities included manicure/pedicures (36%) and getting a haircut (34%).

Visiting a spa was especially popular with respondents ages 18–23, with 55% considering it self-care. Meanwhile, respondents aged 56+ disagreed, with 47% saying outdoor exercise is their preferred form of self-care.

According to the research, three-quarters of Americans surveyed believe self-care can relieve stress and will try nearly anything to get their stress relief.

Respondents have tried coloring books, cleaning and impromptu dance parties.

In 2020, the average person only had 65 minutes per week dedicated to self-care.

In good news, 45% of respondents see themselves having more time per week for self-care in 2021.

People are willing to go pretty far in order to have more self-care time. A third of Americans would be willing to move (35%), sell a personal belonging (33%) and even give up their favorite food (30%) for more self-care time.

The survey also revealed that nearly three in five (59%) will only practice self-care if they feel stressed. And more than seven in 10 (72%) like to use self-care as a reward after a long, tough week.

For 64% of respondents, self-care provides a much-needed boost to their self-confidence. More than two-thirds feel more productive (67%) and happier (71%) after taking time for themselves.

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