Strictly Come Dancing’s Craig Revel Horwood ‘in row with BBC bosses for breaching guidelines after he used fab-u-lous catchphrase in bed advert’
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Strictly Come Dancing’s Craig Revel Horwood is reportedly in a row with BBC bosses for using his ‘fab-u-lous’ catchphrase in a bed advert.
The judge, 56, stars in an advertising campaign for the bed company Dreams in which he uses his famous line, however, it is said that Craig has breached strict guidelines by doing so.
The BBC discourages its stars from replicating their roles on the channel for personal commercial gain, with Craig’s role in the Dreams adverts seen as a conflict of interest as he often uses his ‘fab-u-lous’ catchphrase while critiquing dancers on Strictly.
Under fire: Strictly Come Dancing’s Craig Revel Horwood is reportedly in a row with BBC bosses for using his ‘fab-u-lous’ catchphrase in a bed advert
In one Instagram post by the company, a blurred image of Craig lying next to a log is captioned: ‘Log’s made a new fab-u-lous friend. Can you guess who it is?’
However, BBC editorial guidelines state that any promotional work undertaken by stars should not ‘mimic or replicate their on-air roles’ for the corporation, with the rules stating this ‘includes any iconic Strictly phrases being used for commercial associations.’
After The Mirror flagged the breach to the BBC, the word was swiftly removed from the post.
A BBC staff member, unrelated to the dance show, told the publication: ‘It appears on the face of it to be clearly mimicking his on-air Strictly role, in that he is offering advice as to how specific dances should be performed… just as he would be to any contestant appearing on the show.’
Uh oh: The judge, 56, stars in an advertising campaign for the bed company Dreams in which he uses his famous line, however, it’s said that Craig has breached strict guidelines by doing so
Other aspects of Craig’s big-money role sees the choreographer demonstrate different sleeping positions inspired by various dances poses, for use in the Dreams Sleep Like a Log guidebook.
In one, the TV personality says: ‘The tango sleeping position is about creating some distance between your bodies, while remaining in the spooning position.’
While another sees him advise: ‘Like the Charleston, this position is about keeping your body more streamlined, so you don’t spread out like a starfish and take up most of the bed.’
However, while the word ‘fab-u-lous’ breached guidelines, the rest of the campaign and use of dance positions are not exclusive to Strictly Come Dancing.
Rules: The BBC discourages its stars from replicating their roles on the channel for personal commercial gain, with Craig’s role in the Dreams adverts seen as a conflict of interest
Drama: In one Instagram post by the company, a blurred image of Craig lying next to a log is captioned: ‘Log’s made a new fab-u-lous friend. Can you guess who it is?’
A BBC source told The Mirror: ‘Craig is a professional dancer and choreographer and has been, long before his involvement in Strictly.
‘He was asked to create these sleep positions for the campaign due to his profession and expertise as a choreographer and dance creator, a role he doesn’t have on Strictly.
‘The dances identified are common dance terms and not unique or exclusive to Strictly.’
MailOnline have contacted representatives of Craig and Strictly for comment.
Craig isn’t the only BBC star who has come under fire for breaching the corporation’s rules.
Strict: However, BBC editorial guidelines state that any promotional work undertaken by stars should not ‘mimic or replicate their on-air roles’ for the corporation
Allowed: However, while the word ‘fab-u-lous’ breached guidelines, the rest of the campaign and use of dance positions are not exclusive to Strictly Come Dancing
Nick Knowles upset bosses and risked his job on DIY: SOS in May this year after appearing as a jobbing builder in an advert for Shreddies cereal.
The advert is said to breach the broadcaster’s strict advertising rules, which ban TV talent from trading-off their on-screen personas.
During crunch Zoom meetings the previous month, Nick was told by corporation bosses that he would have to get the ad taken off air or quit the show that helped launched his career.
Due to Nick being unable to pull out of his advert which had already began airing and was already paid for, he had to step back from his BBC show while the advert was still running.
The broadcaster’s strict rules state that any promotions involving on-screen talent should not ‘imitate, suggest a reference or connection to or “pass off” BBC content’.
Another rulebreaker: Nick Knowles upset bosses and risked his job on DIY: SOS in May this year after appearing as a jobbing builder in an advert for Shreddies cereal (pictured on DIY SOS)
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