Much like his performance in Marry Me starring Jennifer Lopez and Owen Wilson, Maluma’s net worth is best described as amazing. Though honestly, we shouldn’t be surprised considering he has sold over 18 million (I repeat: 18 MILLION) records. Thanks to dominating the Billboard charts with hit after hit after hit, Maluma (aka Juan Luis Londoño Arias) has become a multi-millionaire. Emphasis on the multi. Time to break down Maluma’s net worth and the genius way he’s built his brand.

First Things First, What Is Maluma’s Total Net Worth?

According to Celebrity Net Worth, Maluma currently has $12 million sitting in the bank. A lot of that obviously comes through music streaming revenue and YouTube views (more views = more eyeballs on ads = more money), but he’s also been extremely savvy about his personal brand. But before we get into it…this gif:

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