The ‘Keeping Up with the Kardashians’ alum draws comparison with the ‘Drunk in Love’ songstress as she rocks voluminous hair while modeling her latest SKIMS product.

AceShowbizKim Kardashian has often become a trend setter with her ever-changing styles, but this time she may be inspired by another big star. The reality TV star has been accused of copying Beyonce Knowles‘ look in new campaign photos for her latest SKIMS product.

In some photos shared on the brand’s official Instagram page, the 41-year-old, who usually wears her hair in a much more sleek style, opted for a different look with voluminous curly hair. Also giving a stark contrast to her daily look is she sported blonde locks in the images, while she has natural raven hair.

The “Keeping Up with the Kardashians” alum looked cool with stylish sunglasses while modeling a navy blue outfit that accentuated her curves. She was joined by a slew of models who wore other SKIMS outfits in the same color.

Upon seeing the images, social media users quickly noticed Kim’s different style, which reminded people of Beyonce’s look. “Kim Kardashian ou Beyonce?” one person asked in French. A critic inquired, “What in the Beyonce is going on?”

Another remarked, “So your telling me this is not Beyonce…” A fourth user claimed, “Not Kim Kardashian giving Kim Knowles, she’s obsessed with Beyonce.” Someone slammed the mother of four, “#KimKardashian is literally out here trying to look like @Beyonce and steal her image !! This is why #Beyonce disliked her from the start !! Kim needs to stop trying to emulate the looks and overall fetishism of black women !! This has gone too far !!”

“we’re saying it’s a failed Beyonce cosplay with fried hair,” another criticized the estranged wife of Kanye West. “Kim Kardashian after stealing Beyonce wigs,” wrote one other person. “Give Beyonce her wig back!!!!!!” an angry Beyhive commented.

“This is embarrassing Kim be yourself and Stop trying to be Beyonce,” someone slammed the aspiring lawyer. Another person reminded the TV personality, “You are not Beyonce. You will never be Beyonce. This is just embarrassing.”

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