Gwyneth Paltrow‘s all about the V … so she’s pitching the perfect gift of self-love for Valentine’s Day.

Gwyneth’s company, Goop, is unveiling its first vibrator, which it’s rolling out on Valentine’s Day. At first, we thought the timing was a little weird, but we’re guessing it’s for people who might not have a Valentine but still want to celebrate. Good thinking, we think.

It’s priced reasonably in the Goop world — $95 for a Double-Sided Wand Vibrator.

In case you’re in the market, here’s the Goop description …  “Our Double-Sided Wand Vibrator is the ultimate intimate massager: One end has a wonder-ball wand with deep, rumbly vibrations for external stimulation. On the other side, the slim, flexible end provides powerful and precise vibration for clitoral or internal stimulation. Each end of the wand offers eight pulsating patterns that vary in intensity, with subtle, ergonomically placed controls for uninterrupted navigation. And it’s a thing of beauty on a nightstand. Basically, it’s a pleasure all around.”

Although it’s Goop’s first vibrator product, it’s not the first sex product by a long shot. Goop’s released sex-themed candles, which are labeled “This Smells Like My Vagina,” and the encore product, “This Smells Like My Orgasm.” Again, if you’re in the market … $75 a pop.

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