Written by Vanese Maddix
Brown mascara is one of the most overlooked beauty items – here’s why you shouldn’t sleep on it.
TikTok has the ability to make, break and even bring back iconic make-up trends. Two of the biggest trends on the app right now are siren eyes (a more elevated cat eye) and the “clean girl aesthetic” which is yet another take on the no-make-up make-up look.
To keep with an au naturel look, you’ll want to arm yourself with a natural-looking base, a light flush to the cheeks and natural-looking lashes (which you don’t have to keep bare). Brown mascara is a great way to enhance the eyes and create a natural look, all while still adding volume, length and anything else you desire. So before you go reaching for your usual black mascara, see what a difference a brown can make.
17 best brown mascaras for 2022
Below, we’ve compiled a round-up of the 17 best brown mascaras to help give natural definition to the lashes.
Glossier Lash Slick in Brown
One for the natural make-up enthusiast, Glossier’s Lash Slick now comes in brown. Designed to look like your eyelashes on their healthiest day, this mascara coats each lash in minuscule brown fibres to add length and lift to each hair.
Shop Glossier Lash Slick in Brown, £18
Charlotte Tilbury Push Up Lashes! in Dream Pop
If you’re a hardline Pillow Talk fan, this berry-brown mascara is made for you. Water-resistant, it’ll hold lashes up for up to 24 hours and suits both light and dark eyelashes.
Shop Charlotte Tilbury Push Up Lashes! in Dream Pop at Space NK, £25
YSL Volume Effet Faux Cils Mascara
The argan oil-enriched formula is known for its legendary black shade but now also comes in brown to create the same volumised lash look for more subtle wear.
Shop YSL Volume Effet Faux Cils Mascara at Boots, £23.20
Odylique Organic Mascara
Odylique’s organic mascara is formulated with plant extracts, including aloe vera and sea buckthorn, which are known to promote eyelash growth. Lashes will look more defined and without the worry of clumping.
Shop Odylique Organic Mascara, £17.50
Dior Diorshow Mascara
Suitable for sensitive eyes, the chocolate brown mascara will keep lashes looking volumised for up to 24 hours of wear.
Shop Dior Diorshow Mascara at Escentual, £25.50
Lush Naked Mascara
This is a new release from Lush and is one of the best mascaras for adding a natural tint to the lashes. The vegan formula uses a mix of gentle butters and waxes to create a unique solid product that is used by lightly wetting the tip of the brush (which is included in the mascara box) and swirling it on the solid formula until the brush is coated in product and ready to be applied onto the lashes.
Shop Lush Naked Mascara at Lush, £10
M&S Autograph Dramatic Lashes Mascara
Volume and length are easy to achieve with Autograph’s smudge-proof dramatic mascara that’s available in both classic black and a cinnamon brown for a modern twist.
Shop M&S Autograph Dramatic Lashes Mascara at M&S, £12.50
Lancôme Hypnôse Mascara
Lancôme has added to its well-loved hypnôse mascara range with a brown shade for an achievable natural or smoky lash look. The formula is enriched in ProVitamin B5, which will leave your eyelashes feeling softer and more nourished.
Shop Lancôme Hypnôse Mascara at Boots, £22.80
Diego Dalla Palma Lash Booster Mascara Ciglione
You’ve heard of three in one but have you heard of five in one? Diego Dalla Palma’s lash booster is exactly what your lashes need to add extra volume, length, thickness, curling and definition with its unique “3 ovals” style brush that reaches all parts of the lashes.
Shop Diego Dalla Palma Lash Booster Mascara Ciglione at Debenhams, £18
Pixi Large Lash Mascara
Enriched with nourishing vitamins E and B5, Pixi’s brown mascara and jumbo brush are the perfect touches for amplifying natural lashes.
Shop Pixi Large Lash Mascara at Asos, £14
Benefit They’re Real Tinted Lash Primer
Benefit’s cult mascara now comes in a brown primer tint for a subtle lash look that can be used on its own or layered with mascara of your choosing over the top.
Shop Benefit They’re Real Tinted Lash Primer at Cult Beauty, £22.50
E.l.f. Big Mood Mascara
E.l.f.’s deep brown mascara gives lashes the volume and lift they deserve. Featuring a unique hourglass-shaped brush for easy precision.
Shop E.l.f. Big Mood Mascara at Boots, £7
By Terry Terrybly Mascara
By Terry’s Moka Brown mascara features a growth-boosting formula for longer and separated lashes.
Shop By Terry Terrybly Mascara at Space NK, £35
No7 Intense Volume Mascara
If you’re looking for a traditionally styled mascara that adds buildable volume then No7’s intense brown mascara is the one for you. Swipe over lashes until your desired look is achieved.
Shop No7 Intense Volume Mascara at Boots, £9.95
L’Oréal Paris Volume Million Lashes Volumising Mascara
L’Oréal’s hypoallergenic brown mascara creates a natural-looking finish and features a conditioning balm that’s great for lash care.
Shop L’Oréal Paris Volume Million Lashes Volumising Mascara at LookFantastic, £10.99
3INA Makeup The Colour Mascara
Whatever your aesthetic, 3INA has the lash shade for you from hard-to-miss blue to striking brown. The easy-to-use mascara wand helps to create the illusion of thicker-looking lashes on natural lashes.
Shop 3INA Makeup The Colour Mascara at LookFantastic, £12.95
Chanel Le Volume De Chanel Mascara
Chanel’s deep brown mascara offers plumper lashes from the very first swipe from the lash root all the way to the tip.
Shop Chanel Le Volume De Chanel Mascara at Harrods, £31
Images: courtesy of brands
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